Shellz India IPO

Shellz India IPO comprises a total issue size of 33,50,400 shares. The net offer to the public is 30,20,800 shares, after excluding 3,29,600 shares allotted on a firm basis. Of the Net offer 15,09,600 (49.97%) are allocated to QIB , 4,53,600 (15.02%) allocated to NII 10,57,600 (35.01%) allocated to RII .

Investors can bid for a minimum of 1,600 shares and in multiples of 800 shares thereof.

Incorporated in May 2012, Shellz India Limited is engaged in the manufacturing and marketing of confectionery products and the manufacturing and supply of food and bakery ingredients. Its product portfolio comprises over 300 SKUs across multiple categories, catering to consumers in urban, semi-urban and rural markets.The Company markets its consumer products under two brands, Hugs and Tosca. The Hugs portfolio includes baked treats, choco delights, jellies, and panned and sugar confectionery, primarily positioned at mass-market price points, with most products priced at ₹10 or below. The Tosca brand focuses on the mass-premium segment through differentiated product formats and packaging, with an emphasis on e-commerce and quick-commerce channels. Its portfolio also includes Tosca Oat Choco, an oat and cereal-based bar developed as an alternative to traditional confectionery products.

The Company's distribution network comprises over 300 super stockists, with products available through kirana outlets across approximately 24 states in India, as of March 31, 2026. In addition to its own brands, the Company undertakes private-label manufacturing for third-party customers and exports products to international markets, including the Middle East, South Asia and Europe. Its operations are supported by in-house manufacturing, product development, research and development, and quality assurance capabilities.

As of August 31, 2026, the Company had 258 full-time employees, including personnel across production, sales, finance, engineering, research and development, quality assurance and other functions.

Competitive Strengths

Super stockist-led distribution model enabling scalable market reach.

Ability to develop differentiated products across formats and price points.

In-house product development capabilities supported by technical expertise.

Presence in the mass-market segment supported by a diversified product portfolio.

Integrated in-house manufacturing capabilities with a focus on scalability and process control.

Shellz India Ltd.'s revenue increased by 3% and profit after tax (PAT) rose by 61% between the financial year ending with March 31, 2026 and March 31, 2025.

Note:-

The financial statements for 2026 are Consolidated.

The Shellz India IPO is subscribed 58.54 times on October 19, 2026 5:54:44 PM (Day 3). The public issue subscribed 56.09 times in the individual investors category, 41.92 times in the QIB category, and 86.41 times in the NII category. Check Day by Day Subscription Details (Live Status)

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Total Applications: 46,423

*Market Maker portion is not included to NII/HNI.