Purple Style Labs IPO
Updated 11 Sept 2026, 5:03 pm.
Minimum investment (Retail)
₹14,950
1 lot · 26 shares at the upper price band
Price band
₹575
Latest GMP
Not yet quoted
Est. listing price
—
Issue size
₹680 Cr
GMP history
Each point is a recorded observation from the scheduled data sync.
GMP is an unofficial, unregulated grey-market estimate — not a prediction of listing performance.
Issue details
- Board
- Mainboard
- Price band
- ₹575
- Issue size
- ₹680 Cr
- Lot size
- 26
- Opens
- 31 Aug 2026
- Closes
- 2 Sept 2026
- Allotment
- 3 Sept 2026
- Listing
- 7 Sept 2026
- Est. listing price
- —
- Listing price
- Awaited
- Listing gain
- Awaited
- Registrar
- Kfin Technologies Ltd.
- Minimum investment
- ₹14,950 (1 lot · 26 shares)
- Face value
- ₹10 per share
- Issue type
- Bookbuilding IPO
- Sale type
- Fresh capital only
- Fresh issue
- ₹680 Cr
- Listing at
- BSE, NSE
- Refunds
- 4 Sept 2026
- Shares credited
- 4 Sept 2026
- Promoter holding
- 26.34% before · — after
- Lead managers
- Axis Capital Ltd., IIFL Capital Services Ltd.
Offer documents & links
Subscription by category
As of 2 Sept 2026, 1:24 pm.
Total subscription
0.75x
Full issue details
Details as published for this issue, read 11 Sept 2026, 5:00 am. Verify against the RHP before applying.
IPO Details
| IPO Date | 31 Aug to 2 Sep, 2026 |
|---|---|
| Listed on | Mon, Sep 7, 2026 |
| Face Value | ₹ 10 per share |
| Price Band | ₹546 to ₹575 |
| Issue Price | ₹575 per share |
| Lot Size | 26 Shares |
| Sale Type | Fresh capital only |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE, NSE |
| Total Issue Size | 1,18,26,086 shares (agg. up to ₹ 680 Cr) |
|---|---|
| Fresh Issue | 1,18,26,086 shares (agg. up to ₹ 680 Cr) |
| Share Holding Pre Issue | 6,82,35,000 shares |
| Share Holding Post Issue | 8,00,61,086 shares |
| BSE Script Code / NSE Symbol | 544901 / PERNIASPOP |
| ISIN | INE0I1B01016 |
IPO Timetable
- IPO Open
- Mon, Aug 31, 2026
- IPO Close
- Wed, Sep 2, 2026
- Allotment
- Thu, Sep 3, 2026
- Refund
- Fri, Sep 4, 2026
- Credit of Shares
- Fri, Sep 4, 2026
- Listing
- Mon, Sep 7, 2026
Issue Reservation
| Investor Category | Shares | % of Total Issue | Max Allottees |
|---|---|---|---|
| QIB | 88,69,566 | 75.00% | NA |
| − Anchor Investor | 53,21,739 | 45.00% | NA |
| − QIB (Ex. Anchor) | 35,47,827 | 30.00% | NA |
| NII (HNI) | 17,73,912 | 15.00% | NA |
| − bNII > ₹10L | 11,82,608 | 10.00% | 3,248 |
| − sNII < ₹10L | 5,91,304 | 5.00% | 1,624 |
| Retail | 11,82,608 | 10.00% | 45,484 |
| Total | 1,18,26,086 | 100.00% | — |
Purple Style Labs IPO comprises a total issue size of 1,18,26,086 shares. Out of which, 88,69,566 (75.00%) are allocated to QIB , 17,73,912 (15.00%) allocated to NII 11,82,608 (10.00%) allocated to RII .
IPO Lot Size
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Retail (Min) | 1 | 26 | ₹14,950 |
| Retail (Max) | 13 | 338 | ₹1,94,350 |
| S-HNI (Min) | 14 | 364 | ₹2,09,300 |
| S-HNI (Max) | 66 | 1716 | ₹9,86,700 |
| B-HNI (Min) | 67 | 1742 | ₹10,01,650 |
Investors can bid for a minimum of 26 shares and in multiples thereof.
IPO Subscription Details
IPO Anchor Investors
| Bid Date | Fri, Aug 28, 2026 |
|---|---|
| Shares Offered | 53,21,739 |
| Anchor Portion (₹ Cr.) | 306.00 |
| Anchor lock-in period end date for 50% shares (30 Days) | Fri, Oct 2, 2026 |
| Anchor lock-in period end date for remaining shares (90 Days) | Tue, Dec 1, 2026 |
Purple Style Labs IPO raises ₹ 306.00 crore from anchor investors . Purple Style Labs IPO Anchor bid date is August 28, 2026 .
IPO Anchor Investors List
About Purple Style Labs Ltd.
Incorporated in August 2015, Purple Style Labs Limited is a multi-brand luxury omni-channel fashion platform operating under Pernia's Pop-Up Shop (PPUS), offering a curated portfolio of luxury fashion products across womenswear, menswear, jewellery, accessories and kidswear, with a focus on wedding and occasion wear. The Company sources products from 1,109 active designer brands as of March 31, 2026, including Seema Gujral, Anushree Reddy, Amit Aggarwal and Rohit Gandhi & Rahul Khanna.
The Company operates through an omni-channel business model comprising Experience Centers, its website, mobile application, telephonic and digital sales channels, events and exhibitions. As of March 31, 2026, it had 14 Experience Centers globally, including 12 in India and one each in London and New York. During Fiscal 2024-2026, the Company served more than 200,000 unique customers, while in Fiscal 2026 it recorded ₹7,215.62 million in Total PPUS GMV and an average order value of ₹75,504.88.
The Company has established a strong international presence, serving customers across India, the US, UK, Middle East, Australia and other markets. Its platform provides customers access to curated Indian luxury fashion while enabling designer brands to reach a wider domestic and global customer base without establishing their own retail and distribution networks. The Company is led by Abhishek Agarwal, Promoter, Whole-Time Director and CEO, supported by an experienced management team and Board with expertise across retail, sales, marketing, product management, consultancy and finance. As of March 31, 2026, the Company had 1,266 permanent employees.
Competitive Strengths
Multi-brand omni-channel luxury platform with a wide portfolio of products and strong designer relationships.
Omni-channel business model focused on operational efficiency.
Robust international presence.
Strong customer retention and network effects supporting monetization.
Experienced management team and Board.
Company Financials (Restated Consolidated)
| Period Ended | 31 Mar 2026 | 31 Mar 2025 | 31 Mar 2024 |
|---|---|---|---|
| Assets | 829.60 | 497.05 | 458.39 |
| Total Income | 567.07 | 494.00 | 510.03 |
| Profit After Tax | -285.40 | -188.38 | -47.71 |
| EBITDA | 30.37 | 41.99 | 31.63 |
| NET Worth | -52.28 | 117.50 | 39.51 |
| Reserves and Surplus | -116.40 | 118.01 | 39.34 |
| Total Borrowing | 371.40 | 112.79 | 116.33 |
| Amount in ₹ Crore |
Purple Style Labs Ltd.'s revenue increased by 15% and profit after tax (PAT) dropped by 51% between the financial year ending with March 31, 2026 and March 31, 2025.
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IPO Objects of the Issue
| # | Issue Objects | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Investment in wholly owned Subsidiary, PSL Retail for expenditure towards lease liabilities of Experience Centers, and back-end offices in India | 371.13 |
| 2 | Funding towards sales and marketing expenses to be incurred by the Company | 138.90 |
| 3 | General Corporate Purposes | 103.13 |
| 4 | Issue Expenses | 66.84 |
| Total | 680.00 |
The Company proposes to utilise the Net Proceeds from the Issue towards the following objects:
Key Performance Indicator (KPI)
| KPI | Mar 31, 2026 | Mar 31, 2025 |
|---|---|---|
| ROE | — | -160.33% |
| ROCE | -23.56% | -4.75% |
| RoNW | — | -160.33% |
| PAT Margin | -51.16% | -38.45% |
| EBITDA Margin | 5.44% | 8.57% |
| NAV | -7.69 | 18.27 |
| Price to Book Value | — | 31.47 |
IPO Valuation
| Valuation Metric | Pre IPO | Post IPO |
|---|---|---|
| EPS (₹) | -41.83 | -ve |
| P/E (x) | -13.75 | -ve |
| Market Cap at Offer Price | ₹3,924Cr. | ₹4,551.87 Cr |
Disclaimer
The value will be calculated using Equity Dilution = Share Holding Pre Issue - Share Holding Post Issue
The Pre IPO EPS is calculated based on Pre issue shareholding as on date of RHP and the latest FY earnings as of March 31, 2026 available in RHP.
The Post Issue EPS is calculated based on the Post issue shareholding and annualized FY earnings of March 31, 2026 available in RHP.
Shareholding Structure
| Category | Pre IPO | Post IPO |
|---|---|---|
| Promoter and Promoter Group | 26.34% | — |
| Public | 73.66% | — |
| Total | 100% | — |
Company Promoter: Abhishek Agarwal
Purple Style Labs IPO Recommendations
| Review By | Subscribe | May Apply | Neutral | Avoid |
|---|---|---|---|---|
| Brokers | 3 | 0 | 3 | 2 |
| Members | 0 | 0 | 0 | 0 |
IPO Subscription Status
| Category | Subscription (x) | Shares Offered | Shares bid for |
|---|---|---|---|
| QIB (Ex Anchor) | 1.50 | 35,47,826 | 53,27,218 |
| NII | 0.89 | 17,73,913 | 15,74,612 |
| bNII (> ₹10L) | 1.06 | 11,82,609 | 12,52,342 |
| sNII (< ₹10L) | 0.55 | 5,91,304 | 3,22,270 |
| Retail | 1.66 | 11,82,609 | 19,64,742 |
| Total | 1.36 | 65,04,348 | 88,66,572 |
The Purple Style Labs IPO is subscribed 1.36 times on September 2, 2026 6:54:50 PM (Day 3). The public issue subscribed 1.66 times in the retail category, 1.50 times in the QIB category, and 0.89 times in the NII category. Check Day by Day Subscription Details (Live Status)
Reload
Total Applications: 64,313
IPO Expenses
| # | Issue Expenses | Est Amt (₹ Cr.) |
|---|---|---|
| 1 | Book Running Lead Managers’ fees and commissions (including underwriting commission and brokerage | 13.00 |
| 2 | Commission/ processing fee for SCSBs and Bankers to the Issue and fees payable to the Sponsor Bank(s) for Bids made by UPI Bidders. Brokerage, selling commission and bidding charges for Members of the Syndicate, Registered Brokers, RTAs and CDPs | 0.52 |
| 3 | Fees payable to the Registrar to the Issue | 0.08 |
| 4 | Listing fees, SEBI filing fees, upload fees, BSE and NSE processing fees, book building software fees and other regulatory expenses | 2.72 |
| 5 | Printing and stationery expenses | 0.27 |
| 6 | Advertising and marketing expenses | 8.10 |
| 7 | Fees payable to legal counsels | 10.49 |
| 8 | Fees payable to advisors and consultants to the Issue inter alia the Statutory Auditors, Predecessor Joint Statutory Auditors, Independent Practicing Company Secretary, Independent Chartered Accountant, and industry service provider; and advisory fees payable to Syndicate Member | 30.20 |
| 9 | Miscellaneous | 1.48 |
| Total | 66.84 |
Listing Day Trading Information
| Price Details | BSE | NSE |
|---|---|---|
| Final Issue Price | ₹ 575.00 | ₹ 575.00 |
| Open | ₹ 539.00 | ₹ 535.00 |
| Low | ₹ 516.00 | ₹ 515.85 |
| High | ₹ 588.10 | ₹ 588.90 |
| Last Trade | ₹ 568.05 | ₹ 568.55 |
Check IPO Performance…
IPO Registrar
Kfin Technologies Ltd.
040-79615565
purplestyle.ipo@kfintech.com
IPO Lead Manager(s)
Axis Capital Ltd.
IIFL Capital Services Ltd.
Contact Details
Purple Style Labs Ltd. Address
CTS No. 1081, Plot no. 110 TPS Village
Service Road, Western Express Highway
Vile Parle East
Mumbai, Maharashtra , 400057
+91 22 5033 3600
investor.relations@purplestylelabs.com
Purple Style Labs IPO in the news
Recent coverage in the financial press. Headlines are the publishers' own; verify details with the RHP.
Pernia’s Pop-Up Shop Parent Purple Style Labs Lists At 7% Discount
Inc42 · 7 Sept 2026
Purple Style Labs Lists at Discount on Debut
HDFC Sky · 7 Sept 2026
Purple Style Labs Shares Debut 7% Lower; Analyst Flags High Valuation, Negative Net Worth
outlookbusiness.com · 7 Sept 2026
Purple Style Labs Shares Decline 7% in Market Debut
Rediff MoneyWiz · 7 Sept 2026
Purple Style Labs Listing: Stock Lists at ₹535, Recovers From Intraday Low; Check Current Price, IPO Subscription and Key Details
India Infoline · 7 Sept 2026
Pernia’s Pop-Up Shop parent Purple Style Labs lists at 7% discount
Entrackr · 7 Sept 2026
Purple Style Labs Lists Lower; Trades Slightly Above IPO
HDFC Sky · 7 Sept 2026
Purple Style Labs IPO Listing Today: Check Share Price
Univest · 7 Sept 2026
